Marketing Plan For Your Home

At The Stones Real Estate Firm we are marketing and sales experts with the skills needed to ensure our listings stand out from the crowd and bring the attention needed to get our clients top dollar for their properties. We will highlight your home’s features, location and notable selling points through the use of professional photography, drone aerials, detailed property descriptions, social media and much more. Our efforts attract qualified buyers from near and far.


Assets - Our full service marketing includes the creation of the following assets to use in our marketing campaign for your home:

  • Professional Photography
  • Drone Arial Photography
  • Highlight-Feature Social Posts
  • Marketing Narratives Written for Landing Pages, MLS & Syndication
  • Featured Property Landing Page (on our website)
  • Facebook Post Creatives (Copy, Design & Video)
  • Instagram Post Creatives (Copy, Design & Video)
  • YouTube Post Creatives (Copy & Video)
  • Google Display Creatives (Copy & Banner Design)
  • Digital & Print Property Flyers

Distribution - Your home will be marketed to the following platforms and audiences:

  • Multiple Listing Service (MLS)
  • Popular Home Search Sites (Zillow, Trulia,, etc.)
  • Syndicated Locally and Globally To Hundreds Of Real Estate Websites
  • Shared to All Major Real Estate Brokerages and Their Listing Portals
  • Social Media Business Pages (Facebook, Instagram, LinkedIn, Twitter)
  • YouTube & Google Audiences (active real estate searchers)
  • Sent To Bing, Duck Duck Go, Yahoo and All Other Search Engines
  • Proprietary Website Email List from The Stones Real Estate Firm

Schedule of Tasks - Here is a timeline of tasks once we take the listing:

  • Complete All Necessary Listing and Disclosure Documents - At Listing Appointment
  • Gather Mortgage Payoff Information - At Listing Appointment
  • Gather Utility and Service Provider Information - At Listing Appointment
  • Address Any Maintenance Needs Prior To Listing - At Listing Appointment
  • Laser Measure Each Room and Take Notes About Home - At Listing Appointment
  • Discuss Staging Tips and Photo Prep Advice - At Listing Appointment
  • Leave A Photo Prep Guide To Follow - At Listing Appointment
  • Schedule A Time For Photo Shoot - At Listing Appointment
  • Prepare Home For Photo Day - Day Of Photos
  • Put For Sale Sign In Yard - After Photos Have Been Taken and One Day Before Hitting MLS
  • Listing Posted to the Multiple Listing Service (MLS) - Day Listing Goes Live & Ongoing
  • Add Listing to ShowingTime With Showing Instructions - Day Listing Goes Live
  • Create Property Landing Page and Published to Website - Day Listing Goes Live & Ongoing
  • Post Property to Facebook Business Page - Day Listing Goes Live & Weekly Thereafter
  • Post Property To Instagram Business Page - Day Listing Goes Live & Weekly Thereafter
  • Post Property To Linked In Business Page - Day Listing Goes Live & Weekly Thereafter
  • Post Property To Twitter Business Page - Day Listing Goes Live & Weekly Thereafter
  • Field Customer and Realtor Phone Calls About Listing - Ongoing
  • Schedule Home Showings - Ongoing
  • Provide Showing Feedback - Ongoing
  • Track Listing Traffic Across All Platforms - Ongoing
  • Secure Highest and Best Offer For Your Property!

We do a lot so you don't have to. Real Estate Made Easy!!


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